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In order to develop a social media strategy, SMART (Specific Measurable Attainable Relevant Temporally Defined) objectives must be set. The objectives to be achieved must be in line with the marketing objectives.

The showcase site develops the online presence of a craftsman, a company, a community … its goal is to acquire prospects, customers and contacts through the Internet.

The graphic charter makes it easier to read a website. This working document allows each communication to stay in the graphic universe of the company or to create it.